About The Brand
Priyanka Ganjoo founded Kulfi Beauty in 2021 with a simple but powerful mission: to create a space where everyone - especially those from the South Asian community - feels seen and celebrated. Growing up, makeup was often taboo in her community and wasn’t something she associated with creativity or joy. It wasn’t until her mid-twenties, that Priyanka began exploring makeup with a new perspective and she discovered how empowering it could be. However, she rarely saw her identity reflected on shelves and so, Kulfi Beauty was born - a passion project turned brand where inclusive shade ranges, user-friendly formulas, and playful packaging are all a priority.
Who Is It For
While Kulfi Beauty was thoughtfully created with the South Asian community in mind, Priyanka invites everyone to experience the joy of vibrant, mood-boosting colour and rich textures. Whether it’s the Lassi Lips Staining Lip Oil or the Badi Lash Mascara, it's hard to imagine a beauty lover who wouldn’t fall for Kulfi Beauty’s charm.
Why Space NK Loves
We love that Kulfi Beauty fosters a vibrant community of beauty lovers and champions self-expression. But beyond the powerful brand story, the products truly deliver with skin-first formulations, expansive shade ranges, and luxurious finishes - all while remaining accessible.