You Need These Unisex Scents In Your Perfume Portfolio, Fact

Besides CK One back in 1994 (the first marketed unisex perfume), fragrance, for the most part, has been divided into men and women's scents, 'for him' and 'for her' etched onto the bottles. However, over the past few years a new category has arisen - unisex perfumes.

Also known as genderless or gender-neutral, the rise of niche fragrance brands and a desire for scents that represent you, the individual has spurred on the evolution of unisex perfumes. Take Glossier You - their debut perfume which has been designed as a skin enhancer, it smells slightly different on everyone. Completely inclusive, there’s no-one who should be put off by the perfume.

Brands like Aesop, Maison Margiela, DedCool and Sana Jardin are also leading the charge. Using notes that conjure up memories and moods and are also pleasing to all genders, Amy Christiansen, Founder of Sana Jardin, cites citrus, musk, amber and woods as good starting points for a unisex perfume.

Why You Should Consider A Unisex Perfume

Individualism and expression are big trends in beauty so rather than a ‘suits-everyone’ approach, people are looking for scents that become an extension of themselves. The ethos behind a brand has also become something fragrances wearers are considering, be it in terms of sustainability, sourcing or even how they appear on social media.

“Consumers today prefer fragrances that reflect their own personal identities and are looking for brands which have a focus on storytelling and craftmanship,” explains Amy. “The beauty of these scents lies in their ability to evoke powerful emotions and energy, not tied to gender but to the wearer’s mood and in our case, connection to nature.”

How To Choose A Unisex Perfume

Regardless of if a scent is ‘gendered’ or not, every perfume will smell different on you. “Body chemistry, hormones, temperature, skin and diet can affect how a fragrance smells on an individual. You also need to factor in application too as concentrating on the pulse points which exude body heat can also impact a scent’s strength and longevity,” continues Amy.

Think about the notes you already like in fragrances and also consider how you want your fragrance to make you feel. If you like uplifting scents or are craving something that will put a spring in your step, anything with citrus notes is a good starting point, or if your olfactory preference is something more sensual with a warmth too it, notes like sandalwood, patchouli and amber are always safe bets.

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