Beauty of Joseon
Marrying traditional Korean skincare principles with the latest in modern science, Beauty of Joseon delivers skincare essentials that are as effective as they are buzz-worthy.
Marrying traditional Korean skincare principles with the latest in modern science, Beauty of Joseon delivers skincare essentials that are as effective as they are buzz-worthy. Drawing from Hanbang, the ancient Korean medicine rooted in natural, therapeutic ingredients, the formulas blend time-honoured herbs with lab-backed, clinically proven ingredients like retinol and niacinamide to promote healing and boost skin health.
About Beauty of Joseon
Beauty of Joseon was founded in 2015, but the brand’s story really began in 2019 when it was acquired and reimagined by Sumin Lee. Drawing inspiration from the Donguibogam, a medical text from the Joseon era, Lee sought to create a skincare line that blends the ancient wisdom of Korean medicine with modern skincare technology. Each formula combines time-honoured herbs and botanicals - like ginseng, rice, propolis and mugwort - with clinically proven ingredients such as retinal and salicylic acid, offering natural, skin-healing benefits alongside high-performance results.
Who Is Beauty of Joseon For
If you’re intrigued by the ‘glass skin’ trend and want to experience the power of Korean skincare for yourself, Beauty of Joseon is for you. There are products to suit every skin type and concern, including soothing toners, clarifying masks, hydrating moisturisers and firming eye creams.
Why Space NK Loves Beauty of Joseon
From the bestselling Relief Sun Rice + Probiotics to the iconic Ground Rice and Honey Glow Mask and Revive Eye Serum Ginseng + Retinal, we love that Beauty of Joseon truly puts Korean skincare on the map with products that not only capture attention but also deliver on their promises.
Your Questions, Answered
You can shop the full Beauty of Joseon range here at Space NK. Explore online, via our app or pop into your local store.
No, all Beauty of Joseon sunscreens are formulated with chemical filters.
Many Beauty of Joseon fans consider the Relief Sun: Rice + Probiotics SPF50+ to be the best. However, if you prefer a more lightweight, hydrating formula, you might like the Relief Sun Aqua-Fresh Rice + B5 SPF50+. Alternatively, if you’re a fan of skincare-makeup hybrids, the Daily Tinted Fluid Sunscreen Broad Spectrum SPF30 offers both sun protection and light coverage.
The Beauty of Joseon Revive Eye Serum Ginseng + Retinal should only be used at night, as it contains vitamin A, which can increase your skin's sensitivity to sun damage. After cleansing, gently tap a small amount around your eye area. Remember to always wear SPF the following day.
