Why did you decide to create your own line?
I’ve been a skincare junkie since my early teen years. I used to ride my bike to department stores and drugstores and buy skincare products with my allowance. Creating a skincare line was a natural extension of this passion, but I’m not sure if it’s something I really considered doing until I was offered the opportunity to do so by a major retailer.
What’s your Sunday Riley skincare philosophy?
We’re an ingredient-driven brand. That’s our core DNA. As our product formulator, I’m obsessed with clinical research and not only do I spend hours each day going through scientific journals, I meet with ingredient suppliers every week. My passion is to bring the most effective, advanced ingredients together to make the most transformational product on the market. We aren’t a nurturing, soothing line, we're a high performance line offering visible and sustainable results.
Who is the Sunday Riley woman?
Everyone! Our target demographic is teens to mature, female and male. We work on problems like acne, lines and wrinkles, skin tone, clarity, firmness and radiance. Those are not confined to one age or demographic.
Why did you create CEO?
I’m a big believer in Vitamin C because not only is it a powerful antioxidant (and free radical damage is one of the leading causes of extrinsic aging), but it's necessary for the production of new collagen. Humans have a gene mutation that prevents them from producing Vitamin C on their own, meaning it all has to be supplemented. Very little orally ingested Vitamin C reaches the skin, so it’s critical to apply it topically. It really is the ultimate prevent and repair ingredient.