9 Must-Have Makeup Buys From Jamie Genevieve's VIEVE line
“The conversations I’ve had with customers, clients and my community have been invaluable to me,” explained Jamie when VIEVE first launched. “I believe that beauty and community go hand in hand, and that was the blueprint for VIEVE. It’s about asking people what they want, instead of telling them what they need.”
Why We Love VIEVE
From a range of oh-so-wearable matte lipsticks and lip liners to timeless eyeshadows in shimmery and matte finishes, VIEVE makeup is an inclusive and versatile line that encourages you to express yourself. What is most impressive, especially with the festive party season on the horizon, is the staying power of the formulas. The VIEVE Eye Wands, in particular, last all day without fading or creasing. Jamie Genevieve has clearly used her years of experience to create pro-level makeup that’s easy to use for everyone.9 Of The Best VIEVE Makeup Products
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Skin Nova Complexion Balm, £ 34,00Jamie has rightly so taken her time to launch a foundation – and believe us, it’s been worth the wait. This gorgeous formula feels lovely on the skin and delivers a perfect ‘your skin but better’ finish. It’s packed with skin-benefiting ingredients such as niacinamide and polyglutamic acid, which holds four times more moisture than hyaluronic acid. There are 20 flexible shades available, and it’s ideal for those who love a dewy, natural look that’s hydrating too. We love using it with the new VIEVE The Modern Makeup Sponge, £ 14,00.
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Sunset Blush Balm, £ 24,00To say we love this liquid blush would be something of an understatement – it’s simply a must-have if you’re a liquid blush fiend. Made with vitamins C and E to brighten, soothe and nourish, it gives the prettiest, most radiant wash of colour to the cheeks. The packaging is fuss-free and makes application a breeze – plus, it’s a formula that you can easily build up if you love a blushed look that packs a punch (we won’t judge). The shades are mainly inspired by Jamie’s love of Italian sunsets, and choosing a favourite is impossible…
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Invisiveil Setting Spray, £ 28,00Can’t leave the house without a spritz of setting spray? This alcohol-free formula is the hydrating finishing touch you need. It not only leaves skin looking refreshed and soothed thanks to its blend of niacinamide and antioxidant-rich coffee extract, but also has the power to make makeup look good and last for up to 16 hours. For even more of a long-lasting look, Jamie recommends spraying it on eyeshadow brushes before applying any product – this will also enhance the colour payoff.
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The Essential Palette, £ 49,00Seven creamy mattes and three shimmers form this neutral yet heart-stopping VIEVE eyeshadow palette. Made to excite both professional makeup artists and beauty enthusiasts, these generously sized shadows ensure that no look is off limits. Whether you want to create a grown-up grunge look – one of Jamie’s signature looks – a classic smoky eye or simply add some warmth, dimension and definition, Jamie Genevieve’s palette is worth the investment.
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The Edit Brush Set, £ 100,00Every artist needs the right tools – and these 13 brushes are guaranteed to elevate and perfect your artwork. Presented in a super slick faux croc case, the super soft VIEVE makeup brushes are labelled according to their functions. We love how easily the synthetic bristles pick up just the right amount of product – be it creams, powders or liquids – and how they help us achieve that flawless finish.
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Skin Dew, £ 11,00If there’s one thing that’s never missing in one of Jamie Genevieve’s makeup tutorials, it’s that irresistibly dewy, lit-from-within glow. Jamie sees highlighter as jewellery for the face, so we knew she wouldn’t disappoint with her very own liquid highlighter. “I wanted to create a multitasking glow product that could deliver the look of glossy skin for that almost supernatural, yet beautifully radiant complexion in an instant,” she said. The glossy formula, which looks striking with a complete makeup look as well as on bare skin, features a golden, light-reflecting pigment that instantly delivers a healthy dew. Use it on cheeks, brow bones and cupid’s bow and prepare for the compliments to roll in.
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Eye Wand, £ 25,00These award-winning, ultra-creamy eye colour sticks provide a gorgeous pop of colour, warmth and depth in a matter of seconds. “I wanted creamy long-wear sticks in a range of modern, neutral and multi-tasking shades that could give you an easy expert eye in seconds, but that pros would love for their quality and versatility,” said Jamie. Indeed, these intensely pigmented matte and shimmery shades look beautiful worn on their own, used as base (they work in perfect sync with The Essential Eye Palette) or mixed and matched together. The shade Camel is a particular Space NK favourite – when speaking about it, our beauty editor simpy said, “It’ll change your life.”
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Sunset Blush, £ 27,00These VIEVE blushers, formulated with a barely noticeable yet key amount of shimmer, instantly lift the complexion. The colour payoff is thrilling, yet thankfully these powder formulas are easy to blend thanks to their finely milled pigments. The five peachy keen, coral, pink and deep shades (inspired by sunsets in Italy) have been made with every skin tone in mind and can even be used together for the ultimate sun-kissed glow.
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Modern Matte Lipstick, £ 23,00Modern Matte Lipsticks have Jamie’s makeup DNA imprinted all over them. No one does a nude, nineties-inspired lipstick like Jamie Genevieve, so it’s no surprise two of the most distinctive shades are VIEVE (a true beige nude) and Nineties (a cool brown). However, the shade range is so versatile and wearable that there is something for everyone amongst these long-lasting, non-drying lipsticks. Mix, match and even change the hues of the lipsticks with the super smooth VIEVE Modern Lip Definer, £ 19,00.
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Read More
• Jamie Genevieve's Top 5 Makeup Tips• Recreate Jamie Genevieve's Smoky Eye Look • Cream Vs Powder Blush
• How To Choose The Right Lipstick For You • The Best Makeup Brushes
• Our Review Of The VIEVE Modern Mascara
