MOST WANTED

Why These Are The Hourglass Products Everyone Wants

By Becci Vallis, Vanessa Zaree, Victoria Hall

Hourglass Cosmetics is a brand known for its dedication to producing high-performance, vegan and cruelty-free products. Founded by Carisa Janes back in 2004, the brand has continued to upgrade its formulas with the latest ground-breaking ingredients. Hourglass was the first to market with a vegan carmine which replaced crushed bugs in its Red 0 Lipstick. The brand has also been slowly moving from plastic to more sustainable aluminium packaging with its palettes.

Why We Love Hourglass Cosmetics

There’s makeup and then there is Hourglass makeup, in our humble opinion. The brand offers more than just luxury beauty to fill our makeup bags with and always goes the extra mile. We love that Hourglass invests its efforts into ensuring both the formulas and packaging are kind to the environment. Every Hourglass makeup buy is cruelty-free and vegan, and the brand has taken the same stance with its skincare offering which launched at the beginning of 2021.

Best Hourglass Makeup Products To Buy In 2025

Hourglass

Vanish Airbrush Concealer, N/A

With 10 new shades added to this iconic concealer’s palette (there’s now 32 in total), the creamy, crease-proof formula remains a bestseller and a favourite with makeup artists worldwide. Easy to use, blend it in using a brush or your fingers and dark circles and blemishes will quickly and effortlessly disappear. Light on the skin, despite being full coverage, we’re delighted even more people can now enjoy its ability to help your complexion look in its prime. For those who can’t bear to leave the house without their Vanish Concealer, you’ll be pleased to hear the shade extensions have also been applied to the .

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Hourglass

Veil Soft Focus Setting Spray, N/A

Superfine, water-resistant and hydrating, this lightweight setting spray is considered a miracle mist in the beauty industry. Giving skin a soft-focus effect, spritz it on once you’re happy with your final makeup application and it will stay put all day. The formula has also been designed to not only add a pop of radiance, but it will blur the look of any obvious spots, pores and redness too.

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Hourglass

Illusion Priming Moisturiser, N/A

A priming moisturiser designed to hydrate and smooth fine lines, this helps create a soft, smooth surface to apply your base products. Containing 11 types of hyaluronic acid and Damascus rosewater to flood skin with moisture, the better hydrated your skin, the longer your makeup will last too, so it acts as a primer and protector in one.

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Hourglass

Complexion Essentials Brush Set - Evil Eye, N/A

In the same Evil Eye design as the Ambient Lighting Edit Unlocked Palette, this trio of brushes in a limited edition gold finish and with a weighted design to guarantee precision and perfection is a real showstopper. It's a definite 'treat yourself' magic moment.

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Hourglass

Vanish Airbrush Pressed Powder, N/A

From the moment we first heard about this new talc-free, pressed powder, we knew it would be going straight into our daily makeup kit. Helping you set, perfect and touch up on the go, this weightless shine-controlling and non-drying formula instantly absorbs excess oil while blurring the appearance of pores. Moreover, it diffuses imperfections without settling into fine lines, and comes in fives shades. We guarantee you won't regret adding this to your shopping basket.

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Hourglass

Unlocked Instant Extensions Mascara, N/A

Hourglass Caution Extreme Lash Mascara, N/A is one of the top selling mascaras at Space NK and if you’re serious about your mascara you’ve probably already tried it. We highly recommend seeking out this formula too with its clever two-in-one brush, which has a tapered end and ensures every part of each lash is evenly coated. Expect the kind of finish that gets people asking which mascara you use.

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Hourglass

Vanish™ Airbrush Primer, N/A

Tapping into the beauty trend for skincare-makeup hybrids, this lightweight gel blurs the appearance pores and controls shine without leaving your skin with a film-like feeling. While it sits under your foundation or tinted moisturiser perfectly, we’ve also been wearing it with just concealer when we want to channel the 'no makeup' makeup look.

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Hourglass

Unlocked Soft Matte Lipstick, N/A

Meet the new-gen matte lipstick that delivers exceptional and long-lasting colour pay-off without leaving your lips feeling dry. We are obsessed with this lip formula. Packed full of conditioning butters, Hourglass' matte lipstick glides on and stays in place. Looking for more definition? Pair your lipstick with Hourglass Shape and Sculpt Lip Liner, N/A.

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Hourglass

Arch Brow Volumizing Fiber Gel, N/A

If you’re looking for effortlessly groomed brows that take seconds to achieve, you need an Arch Brow Volumizing Fiber Gel. Not for those looking to channel the strong Instagram brow look, this gel fills and defines your brows for a naturally fuller-looking finish. Simply comb the brush up and across your brows once or twice and you’ll be good to go. What we love most is that the formula doesn’t budge or flake all day.

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Hourglass

Phantom Volumizing Glossy Balm, N/A

Prefer a glossy lip finish? You'll love this nourishing tinted lip balm. While it delivers the moisturising benefits of a balm, it has the finish of a gloss and comes in 16 gorgeous shades. It's a handbag must-have.

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Hourglass

Veil Hydrating Skin Tint, N/A

Haven't come across Hourglass' Veil Hydrating Skin Tint? You might be interested to learn that it's become one of our bestselling tinted moisturisers since it launched last summer. The lightweight formula not only conceals blemishes and imperfections, but it gives skin a gorgeous healthy glow. We highly recommend seeking this skin tint out, especially with the warmer weather on its way.

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