About The Brand
Launched in 2024 and founded by dermatologist Dr. Alexis Granite, Joonbyrd is approaching skincare and bodycare with Affective Wellness™, where wellbeing, beauty and lifestyle meet. The formulas and Joonbyrd products have been researched and under development for over three years, and are all powered by a proprietary ALXmd04™ technology. The brand was initially inspired by Dr. Granite’s memories of playing with her grandmother's gold-lidded lotions. The name “Joonbyrd” comes from the founder’s Persian roots - ‘Joon’ means soul, spirit and life in her grandmother’s native language. The brand is the result of years of dermatologic expertise, a passion for wellness and a touch of nostalgia.
Who Is It For?
With bodycare products made to soothe the skin and senses, Joonbyrd is for those who are looking to boost their daily wellbeing with uplifting scents and effective formulas.
Why SpaceNK Loves
We love Joonbyrd’s concept of Affective Wellness™, not only creating products that serve multiple skin-nourishing purposes, but also spark joy with colourful and playful packaging. Joonbyrd is here to help you redefine what your “me time” looks and feels like.