Fresh's New Sugar Treatment Lip Oils Are Bringing Us Joy
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Few brands hold the same allure for beauty lovers as Fresh. Founded in Boston in 1991, the brand humbly began as a destination to discover niche beauty products, with co-founders Lev Glazman and Alina Roytberg then setting out to create their own product lineup. Today, Fresh stands as a fan favourite amongst skincare devotees and fragrance fanatics, and with the latest debut of its Sugar Treatment Lip Oils, makeup lovers, too.
Fresh creates products that are as much indulgent as they are effective. The secret? A sensorial approach that delights on every level. Think silky textures, delicious scents, subtle tastes, and artistically designed packaging that elevates any vanity station. A comforting sense of nostalgia is woven throughout the brand, with nods to the beauty rituals of yesteryear, like sugar scrubs and rosewater toners. Each product feels like a modern revival of a timeless tradition.
With so many standout products, it can be hard to know where to begin. Ahead, we've curated a mix of cult classics and new must-haves, including Fresh's latest launch, the Sugar Treatment Lip Oil .
Our Favourite Fresh Products
Fresh
Sugar Treatment Lip Oil, £21.00High-shine lips are everywhere, and Fresh knows a thing or two about creating a bestselling lip product. Its latest launch is a lip oil that brings a skin-first approach to the kilowatt craze. The formula mixes its iconic sugar blend with squalane and omega-rich fruit oils for deep hydration and lasting nourishment. The silky texture glides on effortlessly, delivering a cushiony, never-sticky finish that softens and plumps the lips. With three wearable shades, it's a makeup lover's dream.
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Fresh
Rose Deep Hydration Face Cream, £17.00Roses have long been cherished in beauty rituals worldwide, which is why Fresh's rose collection feels timeless yet totally at home in today's savvy skincare routine. At the heart of the collection is this ultra-nourishing face cream. It's infused with calming rose water and the Damask rose, which was selected for its exceptional moisture-locking properties and further boosted by hyaluronic acid to amplify hydration. The result? Skin that feels intensely nourished, comfortably cushioned, and as soft as a petal.
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Fresh
Lotus Youth Preserve Exfoliating Face Toner, £36.00Often overlooked, a toner is the ultimate reset button for your skin. Fresh launched this toning water earlier this year, which harnesses the skin-refining power of Lotus to soften skin texture and tighten pores. Infused with radiant-boosting rainbow algae, it leaves skin refreshed, balanced, and glowing. You can use it after cleansing in the morning to awaken the complexion or at night to cheat a full eight hours' beauty sleep.
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Fresh
Soy Face Cleanser, £15.00A staple in the routines of countless Space NK shoppers, this bestselling cleanser is hard to give up once you've tried it. Its cushiony, conditioning lather effortlessly melts away makeup and impurities while balancing the skin's moisture barrier, ensuring that the skin never feels tight or stripped. Infused with soothing aloe vera and the crisp, clean scent of cucumber, it turns a simple cleanse into a refreshing and balancing feel-good ritual.
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Fresh
Kombucha Facial Treatment Essence, £35.00Modern life puts your skin under constant stress; think pollution, blue light, and fast-paced city dwellings. This essence is the ultimate antidote. Powered by double-fermented kombucha, it helps defend against oxidative stress while restoring luminosity and smoothing skin texture. Designed as a prep step in your routine, the fast-absorbing formula penetrates deeply to hydrate, brighten, and boost the effectiveness of everything that follows. It's like a comforting hug for skin that's been through it.
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